It all started during the 2020 mid year school holidays when I was telling my children about one of my favourite pastimes as a kid - elastics.
I was trying to think of things to get the kids off the iPads and tablets and was telling them what I used to do back in the day when there was no such thing as a digital device, and my favourite thing was to play was elastics!
I told my daughter Edie about it and she didn't quite get it ... so, I went out and bought some plain white elastic, I made it 'pretty' by colouring it, then I sewed it together for the loop and gave her a demonstration of ELASTICS - the game!
We spent hours laughing and jumping that day ..... and that's really how it all started!
Since then, we have sold thousands of sets of elastics to customers all over New Zealand and Australia, both privately and for schools.
We say it's a 'kids' game, but really - it's active fun for anyone!